What is Instagram Marketing 2022


Follow the directions, suggestions, and examples to create an influential Instagram marketing policy.

Instagram marketing is a type of social media marketing, which implies promoting a denomination on Instagram. This social media platform helps brands connect with an enormous amount of audience, boost brand awareness, and strengthen sales.

Is Instagram marketing the new Marketing

Do you know?

Instagram has over 1 Billion users, who spend over 54 minutes per day on the app, which makes this platform the second most extensively visited social network after Facebook.

Instagram facilitates strengthening your relationships with customers and potential customers. People also like being engaged with brands through this network; around 90% of users follow at least one company on Instagram.

Instagram selling acceleration opportunities

According to Facebook research in 2019, 64.89% of people polled visited a brand’s website or app after seeing it on Instagram. 46% of interviewees purchased from a brand online or offline.

Access to a vast audience, which actively interacts with brands and wants to buy from them, is a core advantage of Instagram marketing. However, this social network has a handful of other benefits like brand-boosting, exceptional engagements, intensified sales, and audience growth opportunities.

How can Instagram help your business to grow?

Brand boosting 

Instagram marketing works wonders for brand awareness. The majority of users confess that this social network enables them to discover new products or services. Brownie point people exhibit more confidence in the brands cited on Instagram.

The majority of users consider brands with Instagram accounts appropriate and comprehend them as popular. 

Exceptional engagement 

It’s the 21st century and social networks are one of the good alleys to maintain connections with customers. You will receive feedback from your audience through likes or comments, can engage them with exciting content, and let them know about special offers and more.

According to research, a photo on Instagram gets 23-24% more engagement than a post on Facebook, though the latter platform has twice more active users.

Plus if your brand emphasizes more GenZ then Instagram is the right place to market your brand.

Intensified sales 

Do you know?

10.9% of social media users in the US shop on Instagram.

Knowing this characteristic, Instagram lets companies make the most of their platform. Instagram offers a strong set of tools that allow users to shop right from Instagram. Among them are linked in Instagram Stories, shopping tags, ads, etc. 

Smart Right?

Audience growth opportunities 

Instagram lets you define your target audience precisely. This opportunity is available on Instagram ads manager. With this feature, you can pinpoint the most suitable audience according to demographic data, interests, behavior, gender, and many more.

The Instagram analytics tool allows you to calculate your ad performance. You can track outreach, total campaign spending, the number of purchases, cost per purchase, modifications, etc.

Instagram marketing strengthens your brand by bringing you a willing-to-buy audience and keeping them engaged with your business. Also if the customer like your service they will flex your brand on their Instagram story by mentioning you and adding pictures of your service. Probably helping you create more customers huh!

Few Instagram Marketing Ideas and Examples 

Instagram marketing is a lanky journey with a lot of snags and rapidly shifting conditions. Thus, promoting your brand through this platform requires all of your creativeness. To facilitate your vision, take a sneak peek at some techniques brands successfully use on Instagram.

1. Apartment Therapy 

Followers: 3.2M

Apartment Therapy’s Instagram account is an authority on therapy

From home decor insight to fun challenges like their #SmallCoolChallenge contest and trendy user-generated content (UGC), this brand gives its followers tons of inspiration to customize their own space and “live happy, healthy lives at home,” as written in their profile bio.

2. Sephora Collections

Followers: 1.7M

Sephora Collections’ brand identity is energetic, striking, and feminine. It does a wonderful job characterizing this personality in its Instagram content, using bright colors, patterns, and fun captions.

In addition to collaborating with beauty influencers, the brand also promotes content from everyday makeup users, featuring their tutorials and looks on its feed.

Do you know what makes this big brand one of the best on Instagram?

The community it’s built on the platform with a combination of marketing efforts. 

3. Influencers on Instagram 

Influencers wearing an h&m dress on Instagram can provide outstanding outcomes for brand awareness, customer loyalty, sales, and lead acquisition. 

Key Takeaway 

While Instagram used to be a place for sharing images of your cute birds or cafe brunch with your friends, there’s no doubt that it’s now the world’s most influential marketing tool. For companies, the app is a platform where they can not only strengthen their brand aesthetic but can directly engage with consumers. 

Brands that don’t include Instagram as part of their marketing strategy miss out on a key opportunity to assemble trust and accord with their audience. Also as mentioned above the overture of the shoppable feature on Instagram transforms it into an e-commerce outlet where customers can shop your products directly from your posts.

It’s a thing to note that Instagram is almost entirely image-driven. For this reason, it becomes even more fundamental to have an eye-catching and consistent feed that instantly hooks your customer

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