While having a website may make you stand out a few years ago, they have now become the norm for anybody who wants to provide their services or share their expertise and experience. A website genuinely thrives when its design contributes to its user experience and functionality, and suitably matches its content. A successful website includes both high-performing content and an amazing user experience, ensuring that your design exceeds expectations.
So, what do you need to know to get started with Web Design? Is your price layout simple to understand? Every week, new ‘best practices’ and ‘tricks’ to adopt in order to get clients are published. A superb website just requires minor changes or significant updates. We know why you’re here, so we’re not going to take more of your time and get right into how to actually ace your web design game.
Content hierarchy
Aligning your aims with the goals of your visitors produces the best results. Keep visitors within 1-2 clicks of a conversion opportunity so that they can convert into leads or customers. Group stuff that is linked together. When users visit your website, they are attempting to complete tasks. At each point of the funnel, add value.
Planning
Begin by outlining your client’s journey from the moment they visit your website to the moment they become a customer. This will assist you in identifying the major contact points of your website or the regions where your users engage. Having a plan in place to address these issues will also assist you in designing a site that will help nurture leads through the sales funnel.
Remove unnecessary stuff
Remove distractions from your page and lessen friction. A few examples of complicated animations, excessively extensive material, and “stocky” website graphics. Include information on your font styles, colors, graphics, iconography, and logo usage. It is also critical to avoid using too many on-page animations or interactions.
Images
Images, when used correctly, may significantly improve your website’s performance and Google position. Images allow consumers to quickly browse your material, digest information and determine what to do next. Isn’t it true that a picture is worth a thousand words? But be careful not to slow down your website and harm your Google rating.
Reviews
Studies suggest that when customers view compelling testimonials from actual individuals, they are 58 percent more inclined to purchase your product or service. When your users see you, how can you gain their trust? Video testimonials have historically been deemed to be the most effective. The same impact is used for your product or service as well as your website. In short, reviews make you sound really credible.
CTA
People are lazy, therefore making it simple for website users to find what they are searching for. Place strategically positioned call-to-action buttons on pages that need action, such as the main page at the bottom of the page. Don’t bombard visitors with bottom-of-the-funnel calls to action; if they aren’t ready to buy, they will most likely take no action at all. Once your visitors arrive on your site (most often via the blog or home page), you must direct them to areas of your site that will assist nurture them to conversion.
Decluttering
Many small company owners dislike having their websites crowded. As a result, sites are frequently crowded and fail to communicate value. Having a lot of white space between parts makes it simpler for visitors to browse your material and grasp what you’re trying to say.
Choose your colors wisely
Color psychology and theory is a broad area, however, the key findings are as follows:
- Blue, purple, and green are popular colors among women. They are less fond of grey, orange, and brown.
- Men favor the colors blue, green, and black. They dislike purple, orange, and brown.
- Blue fosters trust.
- Yellow denotes danger.
- If you are an environmental firm or sell outdoor items, choose Green.
- Orange may be exciting and elicit a sense of immediacy or urgency.
- Black represents richness and worth.
- Primary colors should be used for calls to action.
- Accept whitespace (does this ring a bell?)
Mobile friendly
It is vital that you optimize your website for mobile. According to Google, 61% of internet visitors will never return to a mobile site that they had difficulty accessing, and 40% will go to a competitor’s site instead. Examine these mobile websites to see how they’ve developed seamless mobile experiences for their customers. Mobile optimization is essential.
Takeaway
Taking the time to implement these tips on your website can result in dramatic changes that can help improve your website’s performance, experience, and customer conversion rates, but once you have some of these tips in place, you may be thinking that the larger project at hand is to refresh your website with a redesign.
So, if you’re not sure if a website redesign is something you should pursue, or if you just want to have a sense of what it takes, I recommend downloading this complete guide to have on hand. This way, you’ll be one step ahead of the game when the topic of website redesign comes up in your business, and you’ll feel more sure about what has to be done.
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